This Brand Wants You to Compost Its Clothes
Pusulam brief
A Los Angeles-based fashion designer creates clothing collections dyed with natural plant materials and made from compostable fabrics. The brand encourages consumers to compost garments at the end of their life cycle.
Textile industry is a major contributor to water pollution and waste. Compostable clothing concept encourages conscious consumer choices and sustainable consumption habits.
The clothes hanging in Lydia Wendt’s loft atelier in Los Angeles’ Fashion District shimmer in earthy tones: an orange sleep set dyed with California poppies, a coral lounge set colored with madder root, undyed tees in off-white cotton. Pointing to the dark disk of a dried sunflower, Wendt explains, “The...
Why good news?
Offers an innovative approach to reducing fashion industry's environmental footprint. Supports circular economy by using natural dyes and biodegradable materials instead of synthetic alternatives.
Why it matters?
Textile industry is a major contributor to water pollution and waste. Compostable clothing concept encourages conscious consumer choices and sustainable consumption habits.
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